Selling Your Home Step 4: Photos Make First and Lasting Impressions

Why are photographs of your property so important?

So you’ve done everything to make your home look fabulous for the first viewing, and most of the ‘Sell Your Home’ guides just concentrate on this first visit. However, we would respectfully suggest that they are missing a huge trick …

In reality, the first time most buyers see their new home is on RightMove or Zoopla. The job of a website listing – and the property photographs that go with it – is to make people feel that this may be the perfect home for them and to encourage them to take the time and trouble to come and see for themselves.

In a nutshell:

1 Photographs act as your home’s CV, and should help it stand out from the crowd.

2 They should be a positive souvenir of your home after a viewing, to remind a potential buyer of what they’ve seen and good images may encourage a second viewing.

3 Your photographs are also something buyers can show to other people; family and friends are a key part of their decision-making process.

4 If buyers see a property in less than ideal climate – in the dark or on a rainy day – photographs can show what your property looks like in better conditions!

5 And if a buyer has to retrace property viewings after a sale falls through, good photographs may also encourage them to think again.

Why not just let your estate agent take your property photographs?

Not enough emphasis was given to the photography of properties in the guides we looked at: perhaps they all thought it was something best left to estate agents! The problem is that your agent might not be there when the light is right in each room, or when traffic has died down, or when the sun’s shining.

With many estate agents spending no more than an hour photographing each property on their books, it can be worth taking a hand yourself. An hour could be enough, but often spending a day with a professional photographer can make all the difference.

Our client Patrick was fortunate when selling his flat because he IS a professional photographer, but most of us will have a friend with a decent camera and a tripod who might help you out.

General photography advice

Make sure the photos are of a clean and tidy home, taken in good light and at the right time of day (this varies from room to room).

If you need to wait for a sunny day, then do. And take your time – you may have to wait a couple of days to get the light right.

The most important photo is the front view – to get the right shot for the Hove flat, Patrick tells us he had to wait till there were no cars parked out front – not an easy task, but the moment came.

Following the advice from the rest of our posts on this issue, your property should have minimal clutter, and look light and bright. Even though you can’t yet photograph smells the presence of flowers and the absence of dogs helps!

In these days of Rightmove and Zoopla property photography is increasingly vital throughout your sale – from initial contact right through to completion. It is not something you should just leave to your estate agent.


In the next issue: Ready For The Market!

Read previous post: Step 3: Light and bright – with no secrets

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The Senior Partner at Cunningtons’ Braintree office is David Drake. Paul Fenton is the Joint Managing Partner. He, along with Johanna Withams are the residential conveyancing partners at the Braintree practice. They are supported by qualified Solicitors and Licenced Conveyancers.

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